The exhibition was titled INFORMATION—a word that breaks into four distinct terms: Inform, Formation, Form, and Information, each reflecting a different facet of design and moving through a formal design education. We gave each graduating student a grid, one of the most powerful tools in design, in which to draw a single-line shape, with a few other constraints. Each of these shapes were used in the exhibition identity, representing our unique perspectives and experiences during the program, and how we impact each other as peers.
While my role was focused on the type system, I also had a strong influence on the rest of the brand system and experiential design.
Scope
Brand Development
Experiential
Typography
Social Media
Merchandise
Team
Professor Zak Jensen
[mentor]
Lydia B, Andrew S, Peyt L
[team members]