About
RYTHYM began with a question: What does ultrarunning feel like, if you could hear it? Born from long hours on trail and even longer moments in stillness, this digital brand translates the emotion of movement into sound, film, and design. Created as my capstone project, RYTHYM merges endurance with atmosphere. Through playlists, short films, and a bold visual identity, it invites anyone to step into the rhythm of the run.
Collaborators
Henry Becker [instructor]
Zak Jensen [instructor]
Allison Ross [instructor]
Carol Sogard [instuctor]
Deliverables
Brand Identity System
Brand Style Guide
Website / UX
Short Films
Soundscape Playlists
Runner Interviews
Exhibition Setup
Merchandise
Social Media
Timeline
Oct 2024 / April 2025