As both an ultra-runner and a designer, I brought firsthand experience to the research and brand development. I built out the full system: visual identity, website, social media, exhibition materials, merchandise, and more. All designed to spark conversation around how sound shapes the endurance experience.
The project was presented as a complete brand experience at the University of Utah BFA Graphic Design Capstone exhibition in Salt Lake City in April 2025.
Scope
Brand Development
Book / Print
Experiential
Video + Sound
Photography
Typography
Illustration
Website + Social Media
Merchandise
Team
Professors Henry Becker, Zak Jensen, Carol Sogard
[mentors]