As both an ultra-runner and designer, I brought firsthand experience to the research and brand development, building out the full system: visual identity, website, social media, exhibition materials, merchandise, and more. The brand system was designed intentionally to spark conversation around how sound shapes the endurance experience.
The project was presented as a complete brand experience at the University of Utah BFA Graphic Design Capstone exhibition in Salt Lake City in April 2025. It was recognized in the Honorable Mention category of the 2026 Graphis New Talent Awards.
Scope
Brand Development
Book / Print
Experiential
Video + Sound
Photography
Typography
Illustration
Website + Social Media
Merchandise
Team
Professors Henry Becker, Zak Jensen, Carol Sogard
[mentors]